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How to Buy Diamond Jewelry - Helpful Tips to Buy Pure Diamond Je

Purchasing diamond jewelry is a crucial decision in one's life. It is a form of prized possession as it comes with a huge price tag. No wonder people take a lot of time when purchasing diamond jewelry. However, the process is not as daunting as most people consider it to be. Just equip yourself with basic information and you are sorted. This article will provide you with some proven tips on buying authentic diamond jewelry. Following these tips will make your shopping an easy, pleasant and satisfying experience.

What to know? It is important to acquire knowledge on basic terminology related to purity and authenticity of diamonds. These include the four Cs of diamond namely; cut, color, clarity and carat weight. Here is brief information on four Cs:

• CUT The brilliance of a diamond is determined by its cut. There is no connection between the shape of a diamond and cut. This C actually refers to the accuracy in creation of facets of diamond. Brilliantly created facets are known to absorb maximum amount of light which is later redirected and released from the stone. The credit of excellent cut of a diamond goes to the artisan who shapes it.

• COLOR Colorless diamonds are in huge demand and hence more expensive. Diamonds are also available in a huge range browns, whites and yellows. It is wise to stay away from "milky" stones.

• CLARITY This characteristic of a diamond determines its purity. Stones with highly visible black flecks, chips, cracks or feathering should be strictly avoided. Clarity of diamond is quoted as the following in a purity certificate:

1. F: flawless 2. VVS: Very, very slightly included 3. VS: Very slightly included 4. SI: Slightly included 5. I: Included

• CARAT this determines the weight of a diamond. It is based on a scale of 100 which consists of 100 points. 100 points make one carat.

Following above stated points when purchasing diamonds will help you buy pure diamond jewelry.